September 29, 2025 – The 17th edition of Bricoday ended last September 25th. At the new location of Fiera Milano Rho, the two-day event dedicated to the world of DIY, technology, home and garden hosted nearly 500 exhibiting companies, in pavilions 22 and 24, covering an exhibition area of approximately 25,000 m2.
One sector well represented at Bricoday is hardware, an industry that is undergoing a relevant transition to digital, driven by the expansion of e-commerce.
Sacar, a specialist in this sector and present again this year at the event, welcomed many visitors to its particularly attractive stand, built with a creative and ad hoc concept, which allowed the company to present this year’s numerous new products, illustrate its display systems designed for specialized large-scale retailers and further strengthen its collaborations with customers and partners.
This successful edition, with the record of over 10,000 visitors (+15% compared to 2024), offered a comprehensive overview not only of new products, but also of trends, data, innovations, and the future for the entire sector and the related supply chains.
