SACAR AND THE OMNICHANNEL SYSTEM

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A structured omnichannel system is at the core of the digital transformation strategies of DIY retailers today.

According to surveys, 70% of medium to large companies consider omnichannel a key direction for strategic development, and the trend is still growing briskly.

But what are omnichannel systems exactly?

An omnichannel system streamlines the shopping experience of consumers towards a higher level. In this context, Sacar has adopted an RFID tagging system for some product categories, which generates an impactful shopping experience starting from the product display and allows the end customer to access photographic and video information material created specifically for their needs.

The benefits of omnichannels

An omnichannel strategy leveraging RFID technology not only provides the end customer with a comprehensive shopping experience, but also brings in several benefits for retailers.

It enables both the generation of quick inventories without the need to manually count the goods, and the automated management of interactive sales staff training. This allows them to be constantly up to date and comprehensively trained on specific products, and to offer an impeccable in-store service at all times.

This advanced technology is also customisable and allows for the tracking and analysis of consumer shopping trends, which in turn enables to calibrate product offerings and provides end customers with an efficient, tailormade service.

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