October 10, 2025 – The Sacar Group presents its new press campaign designed to communicate with visual impact the values that guide the company, primarily teamwork with focus on customer orientation.
The protagonists of the creative concept are the ants, a symbol of organization, commitment and teamwork. It is a distinctive and “over-the-top” image for the DIY sector, reflecting the founding values of the Group, which has always focused on joining forces to offer reliable solutions to its customers.
The claim “The strength of the group at the service of those who choose us” underlines the importance of synergy between people, skills and resources. With this campaign, created by the Agency Roses & Pepper and on air in various publications, Sacar renews its commitment to those who believe in a service built on solid foundations of collaboration and shared responsibility.


